Sexy! Cool! Bochic! These are just some of the words that can describe Oliver Peoples’ latest collection. And the best thing about it is that it has a pair of for every outfit, every occassion – indeed everyone.
The strength of Oliver Peoples is that it has been careful to develop the eyewear label around its core brand values. The 2011 campaign balances an offbeat air of intellectual elitism with modestly suggestive sensuality.
The campaign commends itself as a visual journal chronicling the intimacy between singer-songwriter Davendra Banhart and his girlfriend Rebecca Schwartz.
Shot by photographer Lisa Eisner (former fashion editor at Mademoiselle and Vogue USA), in keeping with modern human interactions, the campaign is underpinned by an exploration of voyeurism. We pause in our stride to glance at the lovers’ bodies and shared moments through a series of close-ups. All of this, of course, is very appropriate for an eyewear label, especially of the kind of Oliver Peoples.
The keyword being intimacy, this campaign pays homage to notable French lovers of the Nouvelle Vague era. A delicate throwback to 1950’s retro geek chic, Eisner has steered clear of the brazenness of porno chic a la Tom Ford.
Do yourselves a favour, dandies and dandizettes, and get your hands on at least one pair.
For the complete 2011 Oliver Peoples collection, visit www.oliverpeoples.com.
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Les Marquis des Excellence