ENDLESS SUMMER BY EDIXON VALDEZ

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Our friends, New York-based designer and photographer, Edixon Valdez and James Meade respectively, recently gave us a look at the advertising campaign for the Edixon Valdez S/S 2012 Collection. Now it’s your turn to experience your own portion of Endless Summer.

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Drawing inspiration from the Yao Tribe of Malawi, prehistoric fossilised shells from the West Coast of Africa and gold silk ribbon braid for his S/S 2012 collection, Edixon plays on the contrast between sun goddess and sexy siren for the women’s line. And a perfect contrast of characteristics it is!

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There are maybe few more commendable collaborations between a designer and a photographer than Edixon and James.

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James, who’s a master of capturing the essence of things and people, creates a delicately gnawing atmosphere of anticipation – there is a sense of ardent expectation, a feeling that a momentous event is about to take place.

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The Endless Summer campaign features models Hawa Diawara of Elite Model Management and Chris Downs of Colby Models. James’ creative team included makeup artist extraordinaire Kavita Kaul and wigmaster Isaac Davidson of Wigbar.

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If there is one more thing we can say about the ad campaign and collection, that is entertainers Mary J. Blige and Bonang Matheba would be the perfect celebrity faces for the line.

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For enquiries on Edixon Valdez collections, email info@edixonvaldez.com.

Photography © Edixon Valdez and James Meade Photography.

Live the life!

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One thought on “ENDLESS SUMMER BY EDIXON VALDEZ

  1. Pingback: EDIXON VALDEZ WOMEN S/S 2012 LOOKBOOK | The Luxury Lifestyle Guide International

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